PURE INDIGO is an aniline free denim that contributes to social responsibility and environmental awareness.
Anilines are chemical substances derived from aromatic hydrocarbons, widely used in industrial processes. Long term exposition to anilines can be harmful for health. So we have decided to take action and develope a free anilines denim.
The more transparent the formula, the cleaner the water!
+well-being
+ environment
+ fashion
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Temperature-balancing fabrics for year-round use