Focusing on the Earth as symbolic of timeless stability and refuge, the Elementa collection focuses on materials that feel centred, considered and timeless. As philosophies of survival take root in society, we consider the energy created when immovable objects meet unstoppable forces.
With the explicit aim of doing more with less, the collection shares the qualities of natural elements; simplicity, balance, patience and stability. In the face of a chaotic, fast-paced world, we look at structures in nature that inspire us to rethink, reduce and renew, returning to foundational techniques and materials. With a focus on resilience and strength, new forms of energy and creativity emerge like shifting tectonic plates or volcanic energy.
The palette of the collection is dominated by very deep, almost black tones, alongside a wide range of grey, brown, and aubergine shades. The aesthetics of permanence and stability form the bedrock, upon which new elements with futuristic, sculptural, and technologically innovative characters emerge.
In reconstructionist, post-war Britain in the 1950s, an architectural style emerged that celebrated bare building materials and structural elements, rather than hiding them with decorative design. This collection, inspired by Brutalism, embraces this approach to honesty, integrity, purpose and functionality.
Straight, clean, studied lines, shades of grey and oversized, angular, and boxy shapes define the aesthetic. Traditional tailoring finds itself in a hyper-industrialised setting, with a new family of fabric compositions - “Crepure” - using organic cotton blends, Tencel, Ecovero Viscose and Lycra. These blends allow for innovative structures; textured twills, dry-feel draping reminiscent of cold wool and melange designs with a soft, smooth feel.
BRANDS
Prada
Khaite
Jil Sander
Anteprima
Sacai
Cool, nuanced, playful and technical, this collection feels both contemporary and future-facing with its colourful artificiality and sporty, versatile fabrics and silhouettes.
A palette of nuanced, muted pastels moves from mineral coolness to organic softness, perfect for combining and layering. Designs formed from experimentation and an eye for play come in the form of hybrid garments that are both sporty and luxurious. Technical fabrics made for fully engaging with the world around us include ultra-lightweight knits and terry cloths, low-impact synthetics and clean, elegant, versatile knitwear.
BRANDS
Miu Miu
Gucci
Sunnei
Balenciaga
In a collection that merges rustic, outdoor and utilitarian looks, textures inspired by natural materials, and innovative tech, the grunge aesthetic is reimagined with a sustainable, resilient spirit.
Earthy, elemental colours, irregular textures and low-impact fabrics - dark tone-on-tone looks, velvets, suede and felt-like finishes, corduroy - combine here with contemporary pop culture and innovative new materials. New for this season are a range of wool enriched denims, winter linen blends and coatings like Paleo and Waxfeel, in a color range that plays with natural color tones and wear, reminiscent of leather in its texture and shine.
BRANDS
Etro
Anteprima
Marni
Tory Burch
Darkly romantic, luxurious and dramatic, bohemian glamour inspires this collection of sumptuous, timeless looks.
Sophisticated, opulent jewel tones like emerald and sapphire, burgundies and candied red fruit tones compliment the pinks and blushes that take centre stage in the palette. Silks, satins and sheer fabrics give the fabrics a baroque feel, with intense colours complimented by Tencel Luxe, Naiael Glissen Luxe and Ecodeck Luxe to provide a lightweight, drapey feel with powdery finishes, for a sophisticated, opulent aesthetic.
BRANDS
Coach
Gucci
Valentino
Zegna
Marni
Tods